Walmart Bundles Walmart Plus and Sam's Club Plus for $120

Walmart introduced a combined annual membership for Walmart+ and Sam's Club Plus on Tuesday, October 20, 2026, offering US shoppers access to both retail businesses for $120 a year. The package combines delivery services, fuel savings, streaming subscriptions and purchase rewards as the retailer seeks to attract cost-conscious consumers facing elevated household expenses.

According to Walmart, the combined plan costs nearly $100 less annually than purchasing the two memberships separately. Customers must pay for a full year upfront because the new package has no monthly billing option or free trial. Both retailers will continue selling their memberships independently.

The package includes access to Sam's Club warehouses, free delivery from both retailers, a choice between Peacock and Paramount+, fuel discounts and 2% Sam's Cash on eligible purchases. Customers with existing accounts at both businesses can link them to receive the combined membership benefits.

Walmart also outlined upgrade options for existing members. Annual Walmart+ subscribers can add Sam's Club Plus for $22 more per year, while existing Sam's Club members can upgrade to Plus for $60 and receive Walmart+ at no additional charge. Current Sam's Club Plus members can activate Walmart+ without paying an additional membership fee.

Walmart CEO John Furner said the combined offering is intended to expand the value customers receive from their subscriptions.

"We're giving people a reason to expect more from their memberships," Walmart CEO John Furner said in a statement. "For $120 a year, we're raising expectations for what a membership can deliver: more money in their pockets and more time to call their own."

The announcement follows continued growth in Walmart's membership and online sales businesses. During the company's second-quarter fiscal 2027 results, reported in August, global membership revenue increased 17%, while Walmart+ recorded its highest number of new members for a second quarter, according to the company. Sam's Club membership revenue rose 6%.

Furner also highlighted the broader contribution of membership and related services to the company's financial performance during an earnings call on August 20.

"Marketplace, fulfillment services, membership, advertising and other commerce solutions are strengthening our business, and they are improving the economics of the company," Furner said during the call.

Walmart's combined offering comes as households continue to face higher prices. According to the Bureau of Labor Statistics, consumer prices increased 3.7% in September compared with a year earlier. Gasoline prices rose more than 34% over the same period, while grocery prices increased 1.8%.

Walmart has emphasized competitive pricing and convenience to maintain sales momentum. In August, the retailer raised its full-year outlook after reporting fiscal second-quarter results, although its sales outlook disappointed Wall Street. Chief Financial Officer John David Rainey said the company was reducing prices in several categories, including beef, and pointed to its scale and value-focused strategy as advantages amid economic uncertainty.

Sam's Club also reported strong digital sales. Its e-commerce sales increased 26% in the fiscal second quarter, driven by higher transaction volumes and membership growth. The warehouse retailer recorded net sales of $25.7 billion, including fuel, during the period.

The membership program remains part of Walmart's effort to expand revenue from services that can improve profitability. The company said costs associated with the new arrangement are not expected to materially affect its fiscal third-quarter or full-year financial guidance. Walmart and Sam's Club employees will also receive access to both memberships as part of their benefits.