Walmart Bundles Walmart Plus and Sams Club Plus for $120

Walmart introduced a combined annual membership on October 20, 2026, bringing together Walmart+ and Sam’s Club Plus for $120, as the retailer seeks to attract budget-conscious consumers with delivery services, fuel savings and shopping rewards. The offer covers both retail businesses in one subscription and costs nearly $100 less than purchasing the two memberships separately, according to the company.

The combined plan costs $120 annually, plus applicable taxes, compared with $218 for separate annual memberships. Walmart+ normally costs $98 per year, while Sam’s Club Plus costs $120. The new option requires annual payment and does not include a monthly subscription or free trial, the company said.

Customers receive benefits from both programs, including free delivery on eligible orders, access to Sam’s Club warehouse locations, member-only prices, a choice between Peacock and Paramount+ streaming subscriptions, fuel discounts and 2% Sam’s Cash on eligible purchases. Walmart said members can save 10 cents per gallon at more than 17,000 participating gas stations.

Existing Walmart+ annual subscribers can add Sam’s Club Plus for an additional $22 per year. Current Sam’s Club Plus members can activate Walmart+ at no extra charge, while customers holding memberships with both businesses can link their accounts to access the combined offer. Walmart and Sam’s Club employees in the United States will also receive both memberships through their employee benefits.

Walmart CEO John Furner presented the offer as an expansion of the benefits available to paying members.

“We're giving people a reason to expect more from their memberships,” Furner said. “For $120 a year, we're raising expectations for what a membership can deliver: more money in their pockets and more time to call their own.”

In an interview with ABC News, Furner also addressed the company's approach to pricing as households face higher costs for everyday necessities.

“We'll always be focused on doing everything we can to keep prices as low as we can in any environment as long as we can,” Furner said.

He highlighted fuel savings as one way the membership could help customers manage household expenses.

“You can save 10 cents per gallon at over 17,000 stations now,” Furner said.

Furner said Walmart had more than 7,000 price rollbacks at the end of its first quarter, increasing to approximately 11,000 by the end of its second quarter. He also acknowledged that some customers had begun experiencing financial pressure after several quarters of resilient spending.

“We've been in a market for the last several quarters with what we've been describing as a pretty resilient customer environment,” he said. “And then at the end of the first quarter, we did remark that we saw some stress on some customers and we definitely saw some of their spending change.”

On the question of whether retailers could raise prices if costs continued climbing, Furner acknowledged that commodity markets influence pricing decisions but emphasized the opportunity to deliver savings through the new membership.

“Retailers can always move with commodities, that is true, but what is important right now is we saw a way that we could save people money,” Furner said.

Furner also discussed the potential effect of artificial intelligence on the company's workforce, describing technology as a way to support employees rather than simply reduce staffing.

“We think AI and other core technologies ... these are tools that help make our associates better,” he said. “This is a large business with a lot of associates here who have a lot of opportunity. I think that'll be true in five years as well.”

The launch follows continued growth in Walmart's membership operations and digital sales. During its fiscal second quarter, reported in August, the company recorded a 17% increase in global membership fee revenue, while Walmart+ achieved a record number of net additions for the quarter, according to company disclosures.

Sam’s Club also reported a 6% increase in membership revenue and 26% growth in e-commerce sales during the quarter. Its net sales, including fuel, reached $25.7 billion.

Walmart has been emphasizing value and convenience as it competes with other retailers and subscription services. The combined membership also enters a market that includes Amazon Prime, which costs approximately $140 annually, according to the October 20 reports.

Consumer prices remain a challenge for households. According to the latest Consumer Price Index data cited in the reports, inflation increased 3.7% in September from a year earlier, while gasoline prices rose 34.2% over the same period and grocery prices increased 1.8%.

Walmart said expenses associated with the membership changes were not expected to have a material impact on its fiscal third-quarter or full-year financial guidance.