Lay’s Launches Five Holiday Chip Flavors Starting October 25

Lay’s is introducing five limited-edition potato chip flavors inspired by traditional holiday meals, with the first two varieties reaching stores nationwide on October 25, 2026. The seasonal collection features Roasted Holiday Turkey and Cheddar Scalloped-Style Potatoes, followed by Maple Bacon and two chocolate-covered Wavy varieties scheduled for later releases.

According to PepsiCo Foods, the lineup aims to bring familiar holiday meal flavors to snack aisles across the United States. The company announced the collection on October 19, describing products designed for seasonal gatherings, everyday snacking and holiday gifting.

Denise Truelove, Senior Vice President of Marketing at PepsiCo Foods, explained the concept behind the seasonal collection.

“With this year's Holi-LAY'S lineup, we're bringing fans flavors inspired by courses on the holiday table, so they can taste the joy of the holiday season before the table has been set and after it's been cleared,” said Denise Truelove, Senior Vice President of Marketing at PepsiCo Foods.

The initial release includes two savory varieties inspired by Thanksgiving dishes. The company describes the turkey chips as delivering roasted poultry and gravy flavors, while the cheddar variety draws inspiration from creamy, cheese-topped scalloped potatoes.

A taste test published by TODAY on October 23 found that the turkey variety delivered a pronounced savory profile, with notes of onion and thyme alongside a turkey flavor attributed to turkey broth listed on the ingredients label. The cheddar variety featured cheddar and Parmesan notes, with rosemary, nutmeg and a hint of the browned edges associated with baked scalloped potatoes.

The review found the cheddar flavor closer to conventional cheese-flavored potato chips, while the turkey variety more closely evoked turkey gravy. The reviewer also suggested using the chips as crunchy additions to chicken salad, Caesar salad or other dishes that could benefit from extra texture.

Consumer reactions shared on Reddit included enthusiasm for the new products, although the comments did not establish broader consumer demand.

“I really hope these are as amazing as they sound,” one Reddit user said.

Another user responded to the announcement with a shopping reference, writing, “Adds cheddar scalloped potatoes to cart.”

The discussion also included positive reactions to the full seasonal lineup.

“Wow, all three flavors sound really good,” another Reddit user said.

A further commenter expressed interest in trying the new varieties.

“I'd try em!” another Reddit user said.

The next release, Lay’s Maple Bacon, is scheduled to arrive in US stores on November 8. According to the company's October 19 announcement, the variety combines sweet maple flavor with smoky bacon notes and marks its first US shelf release.

Two dessert-inspired products will follow on December 1 at select retailers, with distribution expanding into 2027. Lay’s Wavy Milk Chocolate will feature ridged potato chips coated in milk chocolate, while Lay’s Wavy Dubai-Style Dark Chocolate will combine dark chocolate and pistachios with the brand's signature ridged chips.

PepsiCo Foods also reported survey findings suggesting an opportunity for food-related holiday gifts. An online survey of 1,000 nationally representative Americans, conducted by RepData on behalf of PepsiCo Foods US from August 12-26, 2026, found that 78% considered food a great holiday gift and 55% preferred it over other gift categories, with a stated margin of error of plus or minus 3%.

The company said a separate seasonal sweepstakes would begin October 26, allowing eligible participants to enter for prizes that include themed serving bowls, a charcuterie set, a casserole dish and a multicooker. The five-product collection begins its retail rollout on October 25, with subsequent releases scheduled for November and December.