Lay's Launches Five Holiday Chip Flavors for 2026

Lay's is introducing five limited-edition potato chip flavors inspired by traditional holiday meals across the United States, with the first two varieties arriving October 25, 2026. PepsiCo Foods announced the seasonal collection, which includes cheddar scalloped-style potatoes, roasted holiday turkey, maple bacon and two chocolate-covered options scheduled to reach select retailers in December.

The collection, branded Holi-LAY'S, brings savory dinner-inspired snacks and sweet-and-salty treats to stores ahead of the holiday season. According to PepsiCo Foods, the maple bacon variety will make its US debut November 8, while the chocolate-covered products will begin appearing at selected retailers December 1 and expand into 2027.

Denise Truelove, senior vice president of marketing at PepsiCo Foods, said the collection draws inspiration from seasonal meals and family gatherings.

"The holidays are all about gathering around the table with friends and family, and food plays an important role in those celebrations," Truelove said.

The company said the flavors are designed to reflect different courses served during holiday celebrations, extending from savory side dishes and roasted turkey to chocolate-based desserts.

"With this year's Holi-LAY'S lineup, we're bringing fans flavors inspired by courses on the holiday table, so they can taste the joy of the holiday season before the table has been set and after it's been cleared," Truelove said.

The first release features Lay's Cheddar Scalloped-Style Potatoes and Lay's Roasted Holiday Turkey. According to the company's product descriptions, the first combines creamy cheese-inspired seasoning with the crunch of potato chips, while the second draws on roasted poultry and gravy flavors.

Food Network contributor Adam tested both varieties for a report published October 19, 2026. He described the turkey chips as having aromas associated with poultry seasoning, including thyme and sage, along with a savory flavor reminiscent of crisp turkey skin.

His assessment of the cheddar scalloped-style variety highlighted Parmesan, herbs and spices, including black pepper, thyme, parsley and rosemary. These ingredients give the chips a more savory profile than conventional sour cream and cheddar varieties, according to his tasting report.

Lay's Maple Bacon chips will follow on November 8. The flavor combines sweet maple notes with smoky bacon, according to the company's announcement, and has previously been available in Canada before its US introduction.

The dessert lineup consists of Lay's Wavy Milk Chocolate and Lay's Wavy Dubai-Style Dark Chocolate. Both products use ridged potato chips coated in chocolate, while the dark chocolate version also features pistachios, drawing inspiration from the Dubai-style chocolate trend.

PepsiCo Foods also reported findings from an online survey of 1,000 nationally representative Americans conducted by RepData from August 12-26, 2026. The company said 78% of respondents considered food a good holiday gift, while 55% preferred food gifts over alternatives such as clothing and candles. The survey's reported margin of error was plus or minus 3 percentage points.

A promotional sweepstakes associated with the collection begins October 26, 2026. According to PepsiCo Foods, eligible participants can enter by scanning codes on qualifying Lay's bags or visiting the company's designated sweepstakes website. Listed prizes include branded chip bowls, a sweater, a charcuterie set, a Le Creuset oval casserole, a multicooker and a tile game set.

The initial savory varieties are scheduled for release October 25, followed by Maple Bacon on November 8. The two chocolate-covered products are expected at select retailers beginning December 1, with distribution continuing into 2027.