Jordan Brand Unveils Space Jam 30th Anniversary Collection

Jordan Brand unveiled its Space Jam 30th anniversary collection featuring new footwear, apparel, and a campaign on October 8 and 9, 2026, honoring the film’s 30-year legacy with releases centered on the Air Jordan 11 and other products inspired by the movie.

According to Nike, the collection includes five Air Jordan 11 designs, including the Retro OG returning the original film-inspired look, plus the Magic Ball and Green Screen editions. The lineup also features Jordan First 1 Space Jam, Air Jordan 3 Retro Space Jam, Air Jordan 1 Low SE Magic Ball, and additional apparel.

Jordan Brand President Sarah Mensah described the anniversary project as a continuation of the connection between basketball, entertainment, and culture established by Space Jam.

"Space Jam has always connected basketball, entertainment and culture in a way that transcends any one generation. Thirty years later, its influence remains unmistakable, from the Air Jordan 11’s place in sneaker history to the film’s enduring message that greatness begins by believing more is possible. With this new collection, we honor the details longtime fans remember while reimagining that spirit for today’s generation, giving them something distinctly their own and inviting them to stretch beyond perceived limits." said Sarah Mensah, President of Jordan Brand.

The footwear range also includes Air Jordan 11 cleat versions for baseball and American football, while Nike said the apparel collection covers men’s, women’s, and kids’ products featuring references to characters and moments from the movie.

Terrance Harvey, Expert, Streetwear Footwear Product Management Icons, Global Jordan, explained how the Air Jordan 11 served as the foundation for the anniversary designs.

"The Air Jordan 11 gave us the perfect canvas to honor a story people have loved for 30 years while finding fresh ways to bring its most memorable moments to life. The Retro OG stays true to the shoe’s history, while ‘Green Screen’ invites a new generation to imagine a world where anything is possible, and ‘Magic Ball’ represents harnessing the power within to pursue greatness." said Terrance Harvey, Expert, Streetwear Footwear Product Management Icons, Global Jordan.

A separate Air Jordan 11 Space Jam Galaxy sample was also shown in Los Angeles, according to Sneaker Bar Detroit. The unreleased concept used a color-shifting finish, glow-in-the-dark details, and premium materials but remained a sample because production costs were too high for a wider release.

Jordan Streetwear Apparel Designer Liv Bolung discussed the approach behind the clothing designs, which combine archival references with updated materials and silhouettes.

"The collection draws from Jordan Brand’s basketball heritage and the visual world of Space Jam, but it isn’t simply a recreation of the past. We reworked period-inspired materials, graphics and silhouettes into pieces that feel current, with storytelling embedded in every detail." said Liv Bolung, Jordan Streetwear Apparel Designer.

The Space Jam celebration also includes the Greatness Is Never Out of Reach campaign featuring Azzi Fudd, Aaron Judge, Rema, and Teyana Taylor, along with a Space Jam: Beyond the Jam mini-documentary series from Jordan Brand.

Jordan Brand Vice President and Chief Marketing Officer Caitlin Sargent said the campaign aims to carry the film’s message to a new generation.

"For 30 years, Space Jam has inspired people to dream beyond what seemed possible. Its impact extends far beyond a film, becoming a symbol of imagination, ambition and belief. As we celebrate this moment, we continue to cement ourselves as a heritage brand of youth, remixing our iconic stories of the past and making them relevant for today’s generation. The world changes, but the timeless role of the brand does not — inspiring the next generation to challenge limits, embrace possibility, and discover the greatness that exists within themselves." said Caitlin Sargent, VP, CMO, Jordan Brand.

According to GQ and Complex, the collection is scheduled to begin releasing November 5, 2026, through SNKRS, Foot Locker, and select retailers.