Jennifer Lawrence Launches Mes Haircare Brand After Years of Hair Damage

After years of struggling with hair damage from styling tools, chemical treatments, and demanding film productions, Jennifer Lawrence is entering the beauty industry with Mes, a haircare company she developed alongside chemical biological engineer Jasmina Aganovic. Launched on October 27, 2026, the brand introduces three products designed to approach haircare through scientific innovation rather than conventional surface-level treatments.

According to the brand's launch description, Mes offers a repair mask, a restyling serum, and a volumizing mist. Lawrence and Aganovic say their formulas are intended to change hair in ways existing products do not, although the available source does not provide independent testing results or detailed evidence supporting those claims.

Lawrence acknowledged that launching a consumer product has introduced a different kind of professional uncertainty after years of working in film.

"I'm in this interesting transition," said Lawrence.

She explained that her confidence had changed after several years of approaching her work without allowing doubt to interfere.

"For the last three years, I have been in this kind of delusional bubble where I can't let doubt in. Now I'm experiencing doubt."

The actor, who was preparing for the brand's debut, said the possibility of public rejection was difficult to ignore. She described the need to maintain confidence while presenting something new to consumers.

"I have to pretend I've made the greatest thing on earth," Lawrence said.

She characterized that mindset as a way to manage the anxiety associated with putting creative work into the world.

"What if nobody gets it?"

Lawrence also questioned whether consumers would respond positively to the new company.

"What if everybody hates it?"

Despite those concerns, Lawrence said developing Mes gave her a creative satisfaction similar to acting. She described the process as an extension of her artistic interests rather than simply a commercial venture.

"There is an undeniable energetic thing that happens when you're creating things, whether it's a movie or a product," Lawrence said.

She explained that the excitement she felt while developing the products reminded her of the experience of building a character.

"Well, I have to follow this because it's the same animal."

Lawrence's interest in haircare developed through years of personal experience. Growing up in Kentucky, she struggled to manage thick, curly hair in humid weather and often slept with her hair braided to control its volume, which she described as floof.

As her acting career developed, stylists increasingly controlled how her hair looked for productions and auditions. Lawrence said younger actors often have limited freedom to challenge styling decisions while trying to establish themselves professionally.

"When you are a new and upcoming actress, you can't be like, 'Don't put that on my hair,'" Lawrence said.

She recalled having to accept styling decisions without objection, even when the process damaged her hair.

"You sit in the chair and you say 'Thank you' and you shut your mouth."

Her experiences included repeated heat styling and chemical treatments. During a screen test for the X-Men franchise, her hair was dyed four different colors in one day, according to the article.

After filming the second Hunger Games movie in 2013, Lawrence said her hair had become so damaged that she cut it into a pixie style. She subsequently searched for products that could style her hair without relying on hot tools.

Her search eventually led her to Aganovic, a chemical biological engineer whose scientific approach to beauty products caught Lawrence's attention in 2023. Lawrence discovered Aganovic through a TED Talk about developing products intended to fundamentally alter the properties of hair instead of merely coating it with conventional ingredients.

"It just seemed like a new way of going about things," Lawrence said.

The presentation prompted her to contact Aganovic and arrange a meeting as the actors' strike was ending in 2023.

"This is what I've been waiting for."

Aganovic brought scientific and entrepreneurial experience to the partnership. She had already founded Arcaea, a company that uses DNA sequencing and skin microbiology to develop products, including fragrances inspired by extinct flowers and the smell of clouds.

Lawrence, who has an Academy Award and a production company, is also continuing her film career. The article notes that she had recently filmed a Martin Scorsese movie alongside Leonardo DiCaprio, while other projects included a planned Miss Piggy feature, a romantic comedy, and a science-fiction thriller scheduled for filming the following spring.