Brittany Aldean Builds VADA With Support From Jason Aldean

Brittany Aldean has entered the beauty industry with VADA, a personal fragrance brand inspired by her grandmother, Louvada. The wife of country singer Jason Aldean spent more than a decade considering a business venture before developing the company and receiving encouragement from her husband.

Brittany said her grandmother influenced both the company's name and its connection to beauty.

"My inspiration behind VADA itself, the name and everything was my grandmother," Brittany Aldean told Fox News Digital.

Louvada's name became the foundation for the brand. Brittany also credited her grandmother's approach to personal appearance for shaping her own interests.

"Louvada was her name, so I used a beautiful abbreviation for the name. And she was just all things beauty. And I feel like that's where I got everything from," Brittany said.

Although she initially considered opportunities in fashion and beauty, Brittany eventually chose personal fragrance after years of exploring different possibilities.

"And so, after about over a decade of thinking about it, I landed on personal fragrance," she said.

Developing the business required a substantial investment of time and personal commitment. Brittany said the process took longer than she initially expected.

"I think the personal investment in launching a business is massive," Brittany said. "I didn't really realize, and now it's really just the time frame of everything and how long things take if you really are passionate about something and a perfectionist like I am."

She spent more than two and a half years developing VADA before introducing its products. Learning the technical aspects of fragrance production also became an important part of the experience.

"We've visited the labs where they make all the scents and everything, and I just feel like it's been such a learning experience," she said.

One of the company's signature products carries another personal connection. Brittany named her best-selling fragrance, 1924, after the year her grandmother was born.

Jason Aldean has also remained involved through encouragement and business advice. Brittany said she recently consulted him while he was in Nashville looking after their children.

"It's funny, actually this morning I zoomed with him. He's in Nashville taking care of our babies and I just zoomed in with him and was asking him business questions," she told Fox News Digital.

According to Brittany, Jason supported her entrepreneurial ambitions even before she established VADA.

"From the beginning, he knew that I'm very independent. He knew I wanted to start something. He said, 'It'll come to you one day and when it does, you're gonna rock it,'" Brittany recalled.

The couple also works to maintain their relationship while balancing professional responsibilities and family life. Their schedules include their children's school activities, sports commitments and Jason's touring obligations.

"Spending quality time with each other, which I feel has been a challenge, but we make sure we do it," Brittany said.

At home, the couple divides responsibilities according to their schedules. Brittany generally manages the morning routine, while Jason helps by taking their children to school when he is available.

She described their household responsibilities as a shared effort, particularly when Jason returns from touring.

"I'm the one that kind of runs around like a crazy person," she joked.

When Jason is home, Brittany said they coordinate their responsibilities while she continues managing work and caring for the family's animals.

"We tag team life, for sure, and it's so nice to have him when he's not on tour," she added.

Brittany also wants their children, Memphis, 8, and Navy, 7, to understand the importance of pursuing their own professional ambitions. She said she appreciates the opportunity to demonstrate what building a business requires.

"I love that they see their mom working hard as well and starting something from the ground up and really putting like the passion behind it and the love for something," she said.

Navy has already expressed interest in joining VADA when she grows up and has discussed potentially taking over the family business. Brittany said she values the example set by parents who pursue independent careers.

"I think there's really something cool about having both parents that have separate things going on and that are independently doing their own thing that makes them happy," Brittany said.

Outside her business and family responsibilities, Brittany also enjoys preparing for Christmas early. She said the family typically puts away Halloween decorations immediately after the holiday.

"I know this is controversial, but the day after Halloween, we are rockin' and rollin', we are puttin' that stuff away, and then by November 2nd, we have Christmas up. I just wanna enjoy it as much as possible," Brittany said.

Jason's touring commitments influence the family's holiday preparations. Brittany explained that decorating early allows everyone to enjoy the seasonal atmosphere whenever they return home.

"So it's special to come home and have it be decorated for Christmas, and get to enjoy it a little longer," she said.