Atlanta Hawks Add Prime Video as Streaming Partner

The Atlanta Hawks have named Prime Video their streaming partner for locally broadcast games during the 2026-27 NBA season, giving fans in the team's regional television territory access to games through an existing Amazon Prime membership. The agreement covers local broadcasts that are not exclusive to national television and expands viewing options across five states.

According to the Hawks, fans will not need a separate subscription to stream these games if they already have an Amazon Prime membership. The team's regional television territory includes Georgia, Alabama, Tennessee, South Carolina and Mississippi.

The Hawks had previously announced WANF, also known as Atlanta News First, and Peachtree Sports Network as official broadcast partners in July. Gray Media will broadcast all Hawks regular-season games that are not nationally televised over the air throughout Georgia at no cost to viewers for the entire season, according to the team.

The arrangements combine free over-the-air coverage with streaming access, extending the availability of Hawks games across Georgia and the broader Southeast. The team said the partnerships will allow it to reach a large NBA audience through multiple viewing platforms.

Andrew Saltzman, president of business enterprise and chief commercial officer of the Atlanta Hawks and State Farm Arena, said the organization welcomed its partnership with Prime Video.

"We are so excited to have an incredible relationship with Prime Video, who has proven to be an innovative and accessible pillar for both the NBA and NFL," Andrew Saltzman, president of business enterprise and chief commercial officer of the Atlanta Hawks and State Farm Arena, said in a statement provided by the team.

Saltzman said the team's approach to broadcasting reflects the importance of offering fans different ways to watch games as viewing habits change. The Hawks' plans include access through connected televisions, tablets and cellphones.

"Our fans are at the heart of all of our decisions, so being able to deliver Hawks games to our fans however and wherever they choose to watch — whether that be in front of a Connected TV, on a tablet or on a cellphone — is critically important with consumers’ ever-changing viewing habits. We are committed to putting our fans first and maximizing accessibility throughout the state of Georgia and the Southeast."

As of the announcement, 74 Hawks regular-season games were scheduled to air over the air on WANF and Peachtree Sports Network, with streaming available exclusively to Prime members, according to the team.