DAZN Launches Spurs Streaming Platform Ahead of NBA Season

DAZN has started its new San Antonio Spurs streaming partnership, giving fans a direct platform for local game coverage, team content and interactive features as the NBA season approaches. The service replaces the team's previous regional broadcast arrangement and expands access across parts of Texas.

According to Sports Illustrated, DAZN will stream all Spurs preseason games and regular season contests not selected for national television within the team's home broadcast market. The company is among the streaming partners for multiple NBA teams this season.

Sports Illustrated reported that Spurs-specific subscriptions begin at $19.99 per month or $119.99 for a season pass, while an Ultimate Tier costs $24.99 monthly or $139.99 for the season. That option includes additional viewing feeds and multiview features.

DAZN's platform will include dedicated team hubs with live games, replays, schedules, roster information and original programming, according to Sports Business Journal. Fans can also use the Fan Zone feature for live discussions, polls and trivia during games.

DAZN Global CRO and President of DAZN USA Walker Jacobs described the platform's focus on flexibility and fan engagement.

"We've built this offering around what fans want -- standalone subscriptions, flexible plans, free ways to try it, availability on every screen, and much more than a place to watch, from dedicated team hubs, to ticketing and merchandise offers, and our unique Fan Zone experience," said Walker Jacobs, DAZN Global CRO and President of DAZN USA.

The company also offers a seven-day free trial, full replays and highlight options that allow viewers to control whether key moments are revealed, according to Sports Illustrated and Sports Business Journal.

DAZN executives have also discussed broader ambitions in the U.S. sports market beyond regional NBA coverage. Sports Business Journal reported that the company is interested in future opportunities involving larger sports media rights packages.

DAZN CEO of Growth Markets Pete Oliver said the company remains interested in potential NBA streaming developments while building its regional sports business.

"If there's an NBA solution, we would love to be the partner," said Pete Oliver, DAZN CEO of Growth Markets.

Oliver said DAZN views its current agreements as a chance to demonstrate its technology and approach to regional sports distribution.

"We've got incredible credentials internationally, but doing it in the domestic market, showing people we can do a great job, makes it real," said Pete Oliver, DAZN CEO of Growth Markets.

"For the league, for the teams, we want people to come away thinking, 'Wow, that's a great product,'" said Pete Oliver, DAZN CEO of Growth Markets.

DAZN is also exploring future national rights opportunities as it grows its U.S. presence. Awful Announcing reported that Oliver said the company wants to expand carefully while building from regional agreements.

"Absolutely," said Pete Oliver, DAZN CEO of Growth Markets, when asked whether DAZN was looking at national media rights deals in the U.S.

Oliver added that regional coverage could eventually create a broader national presence without abandoning financial discipline.

"We'll have to look closely at the structure of the tenders, and clearly the incumbents get a period of time in which they can negotiate as well," said Pete Oliver, DAZN CEO of Growth Markets. "But for us, it actually makes more sense to build from the ground up with the regional rights, and we would be quite happy actually just growing the regional rights portfolio and having that as our thing as what we do."

"[I]f you have enough regional coverage, you have a national feel to you, and we'll see where national rights go," said Pete Oliver, DAZN CEO of Growth Markets. "We're not going to be irrational, we're not going to buy rights for billions of dollars or to lose money, but we want to be super relevant here in the U.S."