Caitlin Clark Signs Historic Partnership With Dicks and Foot Locker

Caitlin Clark has secured a landmark commercial partnership with DICK'S Sporting Goods and Foot Locker, expanding her influence beyond professional basketball. Announced Wednesday, November 4, 2026, the multiyear agreement makes the Indiana Fever star the first athlete to become an official brand partner for both retailers.

The exclusive arrangement will bring Clark into national and international marketing campaigns, promotional activities, retail experiences and community initiatives. According to DICK'S Sporting Goods, the collaboration will also support her signature footwear, apparel and other product lines.

The partnership represents a significant expansion of Clark's commercial activities, connecting her with two major retailers serving sports enthusiasts and sneaker consumers in the United States and international markets.

Clark described the agreement as a meaningful personal milestone, recalling her childhood experiences shopping at DICK'S Sporting Goods before each sports season.

"DICK’S Sporting Goods was always a stop before the start of any sports season when I was growing up. Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. Both brands have deep roots in sport, basketball and sneaker culture, and have strong connections with fans in the U.S. and around the world," said Clark in a press release.

Her responsibilities will extend beyond traditional advertising. The agreement includes appearances, digital initiatives, fan engagement activities and community programming intended to strengthen connections between athletes and sports audiences.

DICK'S Sporting Goods Executive Chairman Ed Stack said the company sees an opportunity to build on basketball's growing popularity through its collaboration with Clark. He also highlighted her interest in multiple sports beyond basketball.

"We’re excited to partner with Caitlin because we see the same opportunity to build on the energy around basketball and bring more people closer to the game through DICK’S and Foot Locker. Caitlin has an incredible ability to inspire, and as an athlete whose love of sports extends beyond basketball to golf, football, soccer, baseball, softball and more, she connects with fans across every part of our business," said Stack in a press release.

Stack also emphasized the broader possibilities created by the agreement and the shared interests connecting the retailers with their customers.

"This partnership offers new ways to come together around a shared passion for sport, and the possibilities it creates," said Stack.

Clark enters the partnership following another record-setting WNBA season. Across 40 games, she scored 891 points, surpassing Diana Taurasi's previous single-season record of 860 points.

She also established a new Indiana Fever single-game scoring record with 45 points against the Seattle Storm. During the playoffs, Clark became the first player in WNBA history to register at least 25 points and 15 assists in a postseason game.

Another milestone came when she recorded the first points-and-assists double-double in the first half of a WNBA playoff game.

DICK'S Sporting Goods Chief Marketing, eCommerce and Athlete Experience Officer Emily Silver pointed to Clark's influence on basketball participation, particularly among younger generations.

"Caitlin has had an extraordinary impact on the game of basketball, not only through her talent and star power, but through the countless young girls and boys she has inspired to play the sports that they love, stay in the game and become fans of sport," said Silver in a press release.

Silver connected that influence with the retailer's broader mission of using sports to create opportunities and build confidence among young people.

"That impact is deeply connected to what we believe at DICK’S: sports can build confidence, create opportunity and change lives. We’re proud to partner with an athlete who is helping a new generation see what’s possible," said Silver.

Clark's growing prominence has coincided with the WNBA's increasing visibility, alongside prominent players including five-time MVP A’ja Wilson, Breanna Stewart, Napheesa Collier, Angel Reese and Paige Bueckers.