Tracy McGrady Partners With NBC Sports on Basketball Ventures

Former NBA star Tracy McGrady is expanding his presence in basketball through a two-year strategic partnership with NBC Sports, combining media production, live game coverage, and youth basketball development. The agreement, discussed in an interview with The Athletic published October 20, 2026, includes selected Ones Basketball League games on Peacock, collaboration on his podcast with Vince Carter, and potential programming tied to the ABCD Basketball Camp.

The partnership brings several of McGrady’s basketball ventures under one media collaboration. According to The Athletic, NBC Sports plans to stream selected games from the Ones Basketball League, which McGrady founded in 2022, while working with him on additional content opportunities.

The arrangement also includes live tapings of Cousins, the podcast hosted by McGrady and Carter. Its second season is scheduled to debut Wednesday, October 21, according to the published report.

McGrady described the partnership as the realization of a goal he had envisioned before approaching the network.

“It’s crazy, but I visualized this,” McGrady said.

He explained that turning the idea into reality required identifying the steps needed to establish the relationship.

“I saw it, and it was just about, ‘OK, what steps do I need to take for this to happen?’” McGrady said.

The ABCD Basketball Camp represents another potential component of the collaboration. McGrady acquired a controlling stake in the long-running high school basketball showcase and revived the event in July after it had been inactive for 20 years. NBC Sports is exploring content opportunities connected to the camp, although the report did not detail a finalized programming schedule.

McGrady's approach reflects a broader effort among retired professional athletes to build businesses and media platforms after their playing careers. Rather than limiting their post-playing work to conventional broadcasting or coaching roles, former players can use their professional networks and basketball experience to develop independent ventures.

In a separate discussion about the financial opportunities available to current NBA players, McGrady acknowledged that modern contracts offer earning potential that was less common during his playing career.

“Yeah, I’m jealous that some of these guys are making $50 and $60 million,” McGrady said.

He attributed the difference to the timing of today's players' careers, noting that they entered the league during a period when substantially larger salaries were available. His comments appeared in coverage published by HoopsHype, which cited The New York Times.

The NBC Sports agreement centers on three areas: professional basketball entertainment through the Ones Basketball League, podcast production with Carter, and possible programming around the ABCD Basketball Camp. The reported two-year term establishes a framework for developing those projects, although further details about individual broadcasts and camp-related content were not disclosed.