Adidas and Molly Mae Launch Samba Slate October 23

Adidas Originals will expand its partnership with British fashion and lifestyle figure Molly-Mae Hague with the release of the limited-edition Samba Slate on October 23, 2026. Available through Adidas stores, the brand's online store and selected retailers, the new footwear collection introduces a muted seasonal palette to the classic Samba silhouette.

The launch follows the partners' debut footwear collection in April 2026 and continues their collaboration on designs inspired by contemporary fashion and seasonal colors. According to The Industry.fashion, the new Samba Slate retains the double-lace construction and gum sole associated with the earlier designs.

The release will be available through selected retailers, including JD, ASOS and Office, alongside Adidas' own sales channels. A separate report from Nice Kicks also identifies an October 23 release for the women's Molly-Mae x Adidas Samba OG WMNS Matcha, priced at $110.

The Matcha version features Magic Lime suede, off-white accents and a gum sole. Its green color scheme draws inspiration from matcha, while the neutral details maintain the understated appearance of the Samba design.

Hague described the continued collaboration as an opportunity to develop the original collection while introducing a different seasonal direction.

"The response to my first footwear collection with adidas was something I’ll always be incredibly proud of. Seeing people embrace the designs and incorporate them into their own wardrobe made the partnership feel even more special. Coming back to the Samba for a second time feels like a natural next step, giving me the opportunity to build on what we curated for SS26 while bringing a new, seasonal perspective to an icon I genuinely love. The Samba Slate has a timeless appeal that makes it the perfect addition to an autumn wardrobe, and I can’t wait to see how people wear it," said Molly-Mae Hague.

Steve Marks, vice president of brand at Adidas UK, said the partnership reflects Hague's ability to connect the company's products with her audience. He also linked the latest release to the response to the partners' earlier Samba and Superstar launches.

"Molly-Mae has consistently shown her unique ability to bring adidas product to life in a way that feels authentic, relevant and genuinely connected to her community. Following the success of the Samba and Superstar launches back in April, the new Samba Slate marks the next chapter in a partnership that continues to evolve. It’s a fresh take on an iconic silhouette, shaped by Molly-Mae’s distinctive creative point of view and real ability to make the product her own," said Steve Marks, vice president of brand at Adidas UK.

The debut collection, launched on April 9, 2026, featured two silhouettes: a green Samba with off-white and soft pink double laces, and a cream Superstar II with brown stripes and latte-toned laces. Both models were priced at £100, according to The Industry.fashion.

Retailer JD also announced launch activities at its Trafford Centre store in Manchester. Planned features include a taxicab photobooth in the Main Dome, a dedicated shopping area and a Reset Lounge displaying Adidas Originals products.

JD reported that online searches containing the term Adidas increased 51% following the initial collaboration launch in March. In the week before the launch, searches for Samba rose 35%, while searches for Superstar increased 58% week over week. Searches combining Molly-Mae and Adidas climbed 2,667%, according to figures cited by The Industry.fashion.

The Samba Slate launch comes amid a broader series of Adidas Originals collaborations. The brand expanded its exclusive ASOS partnership into menswear with a fourth collection in July and introduced a European apparel collection centered on Denim, Knit and Icons in September.