Spirit Christmas Opens 44 Stores Across 15 States for Holiday Season

Spencer Spirit Holdings will open 44 Spirit Christmas stores across 15 U.S. states for the 2026 holiday season, with locations spanning New England, the Great Lakes and Florida, according to USA TODAY and NJ.com.

The seasonal retailer, a Christmas spinoff of Spirit Halloween, will begin opening stores in October, with most locations scheduled to launch after transitioning from Halloween stores in November.

According to USA TODAY, five locations will hold grand opening celebrations on Saturday, Oct. 17 in Mays Landing, Riverdale and Marlton, New Jersey; Winter Garden, Florida; and Youngstown, Ohio.

The first 50 customers at those five openings will receive a surprise, according to USA TODAY. The remaining 39 stores are planned to open during the first week of November after the Spirit Halloween locations are converted.

Spirit executive vice president Kym Sarkos described the company’s holiday focus in a statement released through the retailer.

"The holidays are so much more than what's under the tree. They're about the traditions families return to year after year and the magic of creating new ones. Spirit Christmas was created to celebrate that feeling," said Kym Sarkos, executive vice president of Spirit.

The expansion continues the growth of Spirit Christmas since its launch in 2024. WANE reported that the company had 10 seasonal stores in its first year and expanded to 30 stores across 13 states in the following holiday season.

USA TODAY reported that the 2026 lineup includes stores in states such as Connecticut, Florida, Illinois, Indiana, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, South Carolina, Tennessee and Virginia.

In Michigan, the Free Press reported that Spirit Christmas locations are planned in Flint, Grand Rapids, Macomb and Taylor, with openings expected in November. Several of those stores will occupy spaces previously used by Spirit Halloween.

WANE reported that the company will also open a Spirit Christmas location in Clarksville, Indiana, at the former Value City Furniture site on East Lewis and Clark Parkway.

The stores will sell Christmas decorations, inflatables, animatronics, gifts, apparel and stocking stuffers, according to USA TODAY. Some previous locations also offered photos with Santa Claus, though availability for the new season was not confirmed.