Rogers Communications Shares Fall 4.3% as Analysts Maintain Buy Outlook

Shares of Canadian telecommunications company Rogers Communications fell 4.3% on Friday, October 9, 2026, closing near $29.70 as the stock traded below its recent moving averages. The decline came despite quarterly revenue and earnings that exceeded analyst expectations, while Wall Street's overall assessment remained moderately positive.

According to MarketBeat, the shares reached an intraday low of $29.44 before trading at $29.6950, compared with the previous close of $31.04. Approximately 779,518 shares changed hands during midday trading, 37% below the average daily volume of 1,239,826 shares.

MarketBeat reported that Rogers had a market capitalization of $16.05 billion. Its 50-day moving average stood at $34.74, while its 200-day moving average was $35.30, both above the latest trading price.

Analyst recommendations remained generally favorable, with six Buy ratings, two Hold ratings and one Sell rating. MarketBeat calculated a consensus rating of "Moderate Buy" and an average price target of $36.00.

Wall Street Zen downgraded the stock from "hold" to "sell" in a research note dated October 3. Desjardins moved in the opposite direction on September 14, upgrading its assessment from "hold" to "buy".

Barclays lowered its price target from $37.00 to $36.00 and assigned an "equal weight" rating in a July 16 research report. TD Securities reiterated a "buy" rating on July 23, while Scotiabank maintained an "outperform" rating on July 7.

Rogers reported quarterly earnings of $0.83 per share, exceeding the analyst consensus estimate of $0.80 by $0.03. Revenue reached $3.95 billion, above the $3.91 billion expected by analysts, according to MarketBeat's earnings report dated July 22.

Revenue increased 7.6% compared with the same quarter a year earlier, when the company recorded earnings of $1.14 per share. Rogers reported a net margin of 27.54% and a return on equity of 11.56%. Analysts projected full-year earnings of $3.24 per share on average.

The company also declared a quarterly dividend of C$0.50 per share, equivalent to an annualized payment of C$2.00 and a reported yield of 6.7%. The dividend was paid on October 2 to shareholders of record as of September 8, according to the company's dividend information cited by MarketBeat.

MarketBeat reported that Rogers had a debt-to-equity ratio of 1.54, a current ratio of 0.55 and a quick ratio of 0.51. The company's dividend payout ratio stood at 17.39%.

Institutional investors held 45.49% of Rogers Communications shares, according to MarketBeat. Recent transactions included increased holdings by Versant Capital Management Inc. and Cidel Asset Management Inc., while Nykredit A S and the Public Employees Retirement System of Ohio established new positions during the second quarter.

Headquartered in Toronto, Ontario, Rogers Communications provides wireless and wireline telecommunications services across Canada. Its operations include mobile communications, high-speed internet, cable television, business networking, cybersecurity and media properties through Rogers Sports & Media.