Rihanna Shares Holiday Savage X Fenty Campaign With Children

Rihanna has launched a festive Savage X Fenty holiday campaign featuring her three children, RZA Athelston Mayers, Riot Rose Mayers, and Rocki Irish Mayers, with the family appearing in matching outfits for seasonal promotional photos and videos.

According to coverage from theroot.com and yahoo.com, the campaign shows Rihanna and her children wearing coordinated holiday onesies in a winter-themed setting with decorations including snow effects, penguins, polar bears, paper trees, and a star-filled backdrop.

Rihanna shared the campaign content on Instagram, where she highlighted the family-focused holiday theme. She also appeared in images and videos with her children wearing different festive outfits, including satin-style pajamas.

"Just here to start off cozy szn! Gang sold separately." said Rihanna.

Rihanna later shared another holiday message connected to the campaign. The Savage X Fenty content featured her children in matching seasonal clothing as part of the brand's holiday collection.

"Have yourself a cozy lil Christmas!" said Rihanna.

"Cozy up to a little holiday magic in matching onesies." said Rihanna.

A$AP Rocky, Rihanna's longtime partner and the father of her children, responded to one of her Instagram posts about the family campaign.

"GANG." said A$AP Rocky.

Rihanna's friend Melissa Forde also reacted to the family images, while social media users praised the appearance of the children in the campaign.

"Aunties babes stole the whole show, you look nice too sis." said Melissa Forde.

Several Instagram users commented on the family photos and videos shared during the holiday promotion.

"This is adorable! Family time looks so beautiful on you, mama," said an Instagram user.

"Girl, this is the cutest dream," said an Instagram user.

Other users referenced Rihanna's long-awaited music projects while reacting to the family content posted online.

"Y’all can forget about that album." said an Instagram user.

"This is the reason why we not getting another album." said an Instagram user.

"You said you have 170 songs saved up. Why haven’t you given us even one yet? You could give us one as a Christmas gift!" said an Instagram user.

The campaign also featured Rihanna's older sons participating in the holiday scenes, with RZA holding a miniature hot-air balloon prop and Riot appearing with a glittering gold star accessory, according to yahoo.com.