Poland Hosts Belgium in Women World Cup Playoff Return Leg

Poland women’s national football team hosts Belgium in the World Cup 2027 playoff return leg in Gdansk, where the match begins at 6:00 p.m. on October 13, 2026. The game follows Belgium’s 1-0 victory in the first meeting and will decide which team advances.

According to sportmarketing.pl, the winner of the two-leg tie will enter the second playoff round against either Ireland or Kazakhstan. The return match is being played at Polsat Plus Arena Gdansk, which has served as the home venue for Poland’s women’s national team since 2024.

Sportmarketing.pl reported that the stadium operator and Polish football authorities promoted attendance through group ticket programs and fan activities. Standard tickets were priced at 20 or 30 PLN, while larger groups received reduced prices.

The same source reported that a previous Poland women’s match against Belgium at the Gdansk stadium on September 17, 2021 drew 8,011 spectators, then a record attendance for the national women’s team. A June 2026 match against France at the venue attracted 11,713 fans.

Before the return leg, Arena Gdansk Operator organized a fan initiative that offered groups from the Pomeranian region free tickets after preparing stadium displays. The campaign included 13 awards worth 1,000 PLN each.

Sportmarketing.pl reported that Belgium also prepared fan engagement activities before the first match. Leuven and the Belgian federation distributed 1,500 free tickets before the opening game, while regular adult tickets were sold from 10 to 15 euros.

The Belgian team, known as Red Flames, has developed separate branding and communication around its World Cup campaign. The federation promoted the playoff through social media content, ticket information and materials connected to the team’s identity.

In Poland, promotion of the return match was handled mainly through the Łączy nas piłka kobieca channels, which shared ticket updates, stadium invitations and group offers, according to sportmarketing.pl.

The report also noted that Poland announced Lidl Polska as an official sponsor of women’s football and a nutrition partner for national teams on September 24, 2026. Belgium has partnerships supporting its national teams, including a kit agreement with adidas extended through 2034.