Mayor of Kingstown Draws 2.7 Million Views on Netflix

Netflix has expanded the audience for Taylor Sheridan's crime drama Mayor of Kingstown in the United States, where the series attracted 2.7 million views during its first week on the platform. After Netflix added all four seasons on October 5, 2026, the show climbed to No. 6 in its US Top 10, according to CBR.

The series accumulated 23.2 million hours viewed during that initial period. Its performance also put it ahead of recent Netflix original releases, including The Gentlemen season two and A Different World season one, according to the report.

The debut marks the first time a series created by Sheridan has streamed on Netflix in the United States. Some of his other productions, including Yellowstone, 1883 and 1923, have previously been available on Netflix in international markets.

Mayor of Kingstown stars Jeremy Renner and explores a fictional American city where the prison industry drives the local economy. The crime drama, which examines efforts to preserve a fragile balance of power, premiered on Paramount+ in 2021 before joining Netflix's US catalog.

The show's arrival forms part of a broader licensing agreement between Netflix and Paramount Global. First reported in January 2026, the deal covered 20 television shows, including SEAL Team, Watson, Matlock and The King of Queens. Most of the announced licensing arrangements targeted international markets.

Licensed programming has become a significant component of Netflix's subscriber acquisition strategy. TheWrap reported in July 2026 that licensed content accounted for 53% of new subscriber sign-ups during the first quarter of 2026, despite making up 40% of the service's total global content library.

Established series such as Friends, Seinfeld, Breaking Bad and Mad Men have demonstrated the appeal of extensive episode catalogs. These programs allow subscribers to watch multiple seasons immediately rather than wait for new installments of ongoing original productions.

Netflix also has a larger US subscriber base than Paramount+, creating a broader potential audience for Sheridan's work. Figures cited by CBR showed that Netflix had 87 million US subscribers as of January 2026, compared with 35.8 million for Paramount+.

Beyond Mayor of Kingstown, Sheridan's television projects include Landman, Tulsa King, Lioness and The Madison. Yellowstone and its Western prequels have also reached Netflix audiences in the United Kingdom.

Sheridan's future relationship with Paramount+ is another factor in the streaming competition. His agreement with NBCUniversal is scheduled to take effect at the beginning of 2029, giving Paramount+ a limited period to expand its existing catalog of his productions before that change.

Jane Wiseman, Paramount+'s Head of Originals, has said the company hopes to continue developing programming connected to Sheridan's work before his agreement changes. Speaking to Deadline, she said:

"That is the hope, and that is the intention."

Wiseman also discussed potential projects that could reach the service before 2029. She told Deadline:

"There are a couple [of] things that we’ve been discussing that we would love to get on the service before 2029. But we know that his legacy will remain with us for many, many years to come."

Although the NBCUniversal agreement does not begin until 2029, future licensing arrangements will depend on available rights and the timing of subsequent deals. Mayor of Kingstown's early Netflix viewership illustrates how a series originally released by Paramount+ can reach viewers through a competing streaming service.