Isamaya Ffrench Leaves Namesake Beauty Brand After Exit

Make-up artist Isamaya Ffrench has left her namesake beauty brand ISAMAYA, a cosmetics label she founded in 2022, according to Fashion Times and insiders cited in its report. Ffrench addressed the situation on Instagram on October 13, 2026.

The departure reportedly occurred in 2025, according to The Business of Beauty as cited by Cosmetics Business. The circumstances behind Ffrench leaving the company have not been publicly explained by Ffrench or ISAMAYA.

Ffrench shared a statement on Instagram responding to messages from the beauty community about the situation. She wrote that she planned to address the matter publicly in her own words.

"To my friends, peers, colleagues and the wider beauty community, thank you so much for the overwhelming kindness you have shown me through your messages. The support that I have received during what has been an incredibly difficult and emotional time has meant more to me that I can express. Thank you for reminding me why I love this industry and the people in it so much.

I feel it is important to address the situation publicly and in my own words. I intend to do so in due course. Thank you again for your patience, understanding and continued support.

It means a great deal to me." Ffrench wrote in her Instagram statement.

Ffrench later responded to a customer complaint about ISAMAYA orders on Instagram, saying she was no longer associated with the company. Her reply followed concerns about customer service issues raised by users.

"@rosiemacdnd I am so so sorry to hear this – it is unacceptable. I am afraid I am not associated with the company anymore and have not been for some time." Ffrench wrote.

The comment came after Rosie questioned the brand's response to a missing order and customer support problems. Rosie had posted the complaint beneath one of Ffrench's posts.

"I love you but why is @isamayabeauty so bad at customer service my order was lost two weeks ago. I have had no reply or acknowledgement of what is going on." Rosie wrote.

ISAMAYA customers also raised concerns on the brand's Instagram page, which Cosmetics Business reported had been inactive for about 12 weeks. Some users described unresolved order issues in comments.

"Please can someone get back to me regarding an order with the incorrect item. I have now sent three emails and two direct messages over the space of two weeks and haven’t had a response to anything. Customer service is appalling, as a make-up artist in the industry this is really disappointing and not the first time this has happened with the brand." Sophie Daly wrote.

Another customer also criticized the handling of an order problem while commenting on the brand's social media activity.

"Warning: do NOT buy from them. My order arrived damaged, they will not return my money, and they completely ignore customers. Terrible experience." Tessy P wrote.

Founded with Italian beauty incubator Flash Beauty Holdings in 2022, ISAMAYA built its identity around experimental cosmetics, unconventional packaging and concept-led collections. Fashion Times reported that the brand launched its Core Collection in February 2025 with complexion products, sculpting formulas and lip products.