Disney+ Streams Super Bowl LXI With ESPN Broadcast

Disney will make Super Bowl LXI available to Disney+ subscribers in the United States on Feb. 14, 2027, as ESPN produces the NFL championship broadcast for the first time, with the game also airing on ABC and ESPN.

The Walt Disney Company announced the streaming plan on Wednesday, according to reports from CNBC and the Los Angeles Times. The game will be played at SoFi Stadium in Inglewood, California, and Disney+ will also carry ESPN Deportes' Spanish-language telecast in the US.

According to Disney, the company has sold all advertising inventory for the Super Bowl, with 58 brands across 34 categories participating. Media-buying executives reported that some 30-second commercial placements were priced between $8.5 million and $10 million.

Disney is expanding access to the event through its streaming platforms, offering the game to viewers who may not have traditional cable sports packages. The company said the ESPN feed will also reach more than 130 countries and territories through linear platforms.

Disney's sports streaming expansion includes two ESPN Monday Night Football games on Disney+ during the current season. The first scheduled matchup is Dallas Cowboys against Philadelphia Eagles on Oct. 26, with a second game to be announced later.

The company has increasingly added live sports programming to Disney+ as media groups compete for sports audiences. According to CNBC, Disney has also added select ESPN college football games and Formula E races to the platform's lineup.

Disney+ will stream the ESPN and ABC Super Bowl broadcast across 55 international markets, including Latin America, Brazil, the Caribbean, South Africa and Australia/New Zealand, according to ESPN. The NFL's NFL+ service and ESPN Deportes will also carry the game.

The upcoming championship marks a shift in Super Bowl distribution. Before 2024, the event was primarily available through television networks, related digital channels and network streaming services rather than standalone streaming platforms.