Brittany Mahomes Expands Divi Role as Mahomes Family Builds Fashion Ventures

Brittany Mahomes reached a new business milestone on October 9, 2026, as her partnership with haircare company Divi expanded to the East Coast, while Patrick Mahomes' mother Randi Mahomes also drew attention with a separate Kansas City Chiefs fashion project.

According to Times of India, Divi is valued at nearly $100 million and Brittany promoted the brand's campaign featuring its Soft + Strong Hairspray products. The valuation refers to the company, not Brittany's personal earnings.

Brittany Mahomes shared a social media update about the Divi campaign, highlighting a large advertisement display connected to the brand's expansion.

"And just like that, Divi hit the East Coast. Tag us if you see the new hairspray ad in the wild and we might just send you a little treat" said Brittany Mahomes' Divi campaign post.

Brittany has continued building business projects outside football while supporting Patrick Mahomes' career and raising their three children, according to Times of India.

"Divi changed my expectations for what hairspray could do… love that I can get the hold and finish I want without sacrificing the health of my hair. After working with Divi last year, I was excited to continue the partnership." said Brittany Mahomes.

Brittany described her approach to brand partnerships in the same interview and said she carefully chooses companies she works with.

"I’m selective about the brands I work with, and Divi is one I truly believe in." said Brittany Mahomes.

Divi founder Dani Austin discussed the company's approach to haircare products and the development of its styling formulas.

"I’ve always believed hair care should work with your hair, not against it.." said Dani Austin, Divi founder.

Austin added that the company wanted styling products to provide performance while maintaining hair health.

"So many women put time and effort into caring for their hair, only to reach for styling products that can leave it feeling dry, stiff or compromised. We saw an opportunity to rethink hairspray through the lens of Growth Care™ and create formulas that give women the performance they expect from styling without asking them to compromise on hair health." said Dani Austin, Divi founder.

Separately, Randi Mahomes teased a possible Chiefs clothing project through an Instagram mood board featuring sweatshirts, T-shirts, fabric samples, a rhinestone denim jacket and a photo of Patrick Mahomes in his No. 15 jersey.

Randi's post included the phrase "something special" while referencing an idea coming to life, and the board displayed the date October 15, 2026. She previously launched an eight-piece game-day collection with Gameday Couture in October 2025.

"something special" said Randi Mahomes in her caption.

The previous collection was described as clothing designed for women seeking game-day style, and Randi has also been connected with other Chiefs-themed apparel projects.

"More tomorrow." said Randi Mahomes.

Brittany Mahomes has also explored Chiefs-inspired fashion, including a collection released through her Amazon partnership in December 2025. The available information did not confirm whether Randi's teased project is a new collection or another announcement.

"for every woman who wants to look chic and feel confident." said Randi Mahomes about her earlier game-day line.

The earlier apparel work gives context for Randi's latest teaser, which includes clothing sketches and team colors but no confirmed launch details.

"More tomorrow." said Randi Mahomes in the preview shared by Marca.

Randi's upcoming project details, including a partner, prices and availability, had not been confirmed in the reports reviewed.

"This is so cool" said Brittany Mahomes about seeing her Divi campaign displayed on digital screens.