Arby's Tests Four Sub Stackers as New CMO Prepares to Start

Arby's is testing four new loaded sandwiches in the St. Louis, Missouri, area and select Michigan locations as the restaurant chain explores new menu offerings ahead of a leadership change in its marketing department. The Sub Stackers feature mozzarella-topped bread and prices starting at $7.99, while incoming Chief Marketing Officer Jenna Bromberg is scheduled to take over the chain's marketing operations on November 2, according to reports from Sporked and Restaurant Dive.

The sandwich trial introduces four varieties, each available in regular and large sizes. The lineup includes the Loaded Italian Stacker, Turkey Ranch & Bacon Stacker, Three Cheese Beef & Bacon Stacker, and Sweet 'n Golden Triple Stacker. Arby's has not announced a nationwide release or confirmed whether the products will become permanent menu items, according to Sporked.

The Loaded Italian Stacker starts at $7.99 and combines ham, salami, pepperoni, Swiss cheese, banana peppers, red onion, tomatoes, shredded lettuce, red wine vinaigrette, and garlic aioli. The Turkey Ranch & Bacon Stacker costs $8.39 and features roasted turkey, bacon, cheddar cheese, vegetables, and Mediterranean Ranch dressing.

The Three Cheese Beef & Bacon Stacker, priced at $8.99, combines roast beef, bacon, cheddar, Swiss, Cooper Sharp American cheese, crispy-fried onion strings, vegetables, and garlic aioli. The Sweet 'n Golden Triple Stacker also starts at $8.99, pairing roasted chicken, ham, bacon, cheddar cheese, vegetables, mayonnaise, and Golden BBQ sauce.

According to Sporked, the Turkey Ranch & Bacon Stacker replaces the existing Turkey Ranch & Bacon Sandwich at participating test locations. The new mozzarella-topped bread is being used across all four sandwiches, distinguishing the trial lineup from the chain's traditional offerings.

Separately, Inspire Brands has appointed Jenna Bromberg as Arby's chief marketing officer, effective November 2, according to Restaurant Dive. She will oversee the chain's marketing efforts, with priorities that include profitability, consumer engagement, personalized digital experiences, and culinary storytelling.

Arby's brand president David Graves said Bromberg's experience combines creative marketing with commercial leadership.

"Jenna brings a powerful blend of creative brand-building and commercial leadership. She has a strong track record of driving growth, building meaningful consumer connections, and developing culturally relevant marketing that delivers results." Graves said.

Bromberg most recently served as chief marketing officer at Papa John's, where she led marketing, product, and commercial strategy for the North American business. She left the company in August 2026 after less than two years in the position, according to Restaurant Dive. Her previous roles included senior marketing positions at Yum Brands, Carter's, and Hilton, as well as more than five years at Pizza Hut.

In a LinkedIn post cited by Restaurant Dive, Bromberg described Arby's established identity and approach to competition as central to her interest in the position.

"Arby's has a rich heritage and an exceptionally dedicated fanbase. The brand's willingness to disrupt category norms and stand apart from competitors is what makes this opportunity so compelling; it's a marketer's dream." Bromberg wrote.

Her appointment follows a leadership transition involving Jeff Baker, who previously held the CMO position and has moved to become Arby's vice president of category management and culinary innovation, according to Marketing Daily.

Marketing Daily reported that Arby's generated $4.4 billion in global systemwide sales over the last four quarters, while overall sales growth and unit growth declined by 1.7% to 2.4%. The figures come as the chain's parent company, Inspire Brands, prepares for a potential public offering.

Inspire Brands filed for an initial public offering with the Securities and Exchange Commission, according to Marketing Daily. The company has not announced the number of shares to be offered or the proposed price range. It said the proceeds would be directed toward reducing existing debt and covering offering-related expenses.

The company, formed in 2018 when Arby's merged with Buffalo Wild Wings, also owns Dunkin', Baskin-Robbins, Jimmy John's, and Sonic. The timing of the Sub Stackers test and Bromberg's appointment places menu development and marketing leadership changes within the same period of corporate activity, although Arby's has not linked the sandwich trial to the proposed offering.