Apple Unveils New Apple TV 4K With Faster Chip

Apple unveiled its fourth-generation Apple TV 4K streaming box for consumers with a faster processor and built-in microphones for Siri integration. According to CNET, the device arrives in stores Nov. 13 and is priced at $299.

According to CNET, the new Apple TV 4K uses an updated A19 chip that Apple says is 50% faster than the existing A15 processor and delivers twice the graphics performance.

The device includes three far-field microphones for Siri conversations, while the remote keeps a traditional microphone button, according to CNET. Apple also added support for a four-speaker surround system using Apple TV 4K and HomePod Mini 2.

CNET reported that the $299 price makes the new Apple TV 4K more expensive than other premium streaming boxes. The outlet noted it costs $200 more than the Roku Ultra and the discontinued Google TV device.

According to CNET, the previous Apple TV 4K model launched in 2022 recently increased in price, with the entry-level version rising from $129 to $199.

The new streaming box is positioned as a capable device for gaming as well as video playback, according to CNET. The previous model supported game streaming through Steam Link and Xbox Remote Play, and the newer hardware is expected to improve performance.

CNET reported that users focused mainly on watching television may find lower-cost streaming devices from Amazon or Roku sufficient. The new Apple TV 4K became available for preorder through Apple and is scheduled for store availability on Nov. 13.