Apple Unveils Smart Home Plans With HomeView Hub

Apple is preparing a smart home product push with its upcoming "Welcome Home" event in New York City, where the company is expected to introduce a new ecosystem centered on a HomeView smart home hub and updated devices, according to Bloomberg Apple correspondent Mark Gurman.

Gurman reported that Apple plans to return to the smart home market with a connected lineup of products designed to work together. The company has been developing its HomeKit platform since 2014, but the report said Apple has struggled to build a larger smart home presence.

According to Gurman, the HomeView hub is expected to feature a display, advanced voice controls powered by an A18 chip, and versions designed for both free-standing and wall-mounted use. The device is expected to serve as a central control point rather than a standalone product.

"Apple is expected to unveil a ready-made ecosystem and a full lineup of devices designed to work together," said Mark Gurman, Bloomberg's Apple correspondent.

Gurman reported that Apple plans to connect HomeView with third-party accessories, including doorbells and smart locks, through partnerships such as one with LG. MacRumors also reported that Apple may announce a partnership with ADT, although details remain speculative.

Apple is also expected to update its Apple TV lineup, according to Gurman. The reported changes include built-in microphones for improved Siri integration, a more advanced chip, and additional color options.

The Apple TV line has not received a major update for the past two years, according to Gurman's report. The company is also expected to introduce a new HomePod as part of its broader smart home strategy.

Gurman expects the updated Apple TV and new HomePod to reach customers and stores on Oct. 30, although Apple has not announced official release dates.