Apple Unveils New Apple TV 4K With Siri AI

Apple announced the next generation of Apple TV 4K from Cupertino, California, introducing a device with Siri AI, faster performance, and enhanced home theater features. The company said the product transforms entertainment discovery through a new Siri experience powered by Apple Intelligence.

According to Apple, the new Apple TV 4K includes Siri AI with a full-screen conversational interface, personal context understanding, and broader system capabilities. Users can interact with Siri hands-free through built-in far-field microphones.

Apple said the device uses three far-field microphones with echo cancellation technology to recognize Siri requests while audio is playing. The company also added that Siri AI can provide information about shows and offer related recommendations.

“The new Apple TV 4K is our most immersive home theater experience yet,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing.

Borchers said Siri AI creates a conversational viewing experience and that pairing Apple TV 4K with HomePod enables Apple's most advanced surround sound setup. Apple also highlighted easier management of Apple Home accessories.

According to Apple, the new Apple TV 4K is powered by the A19 chip, delivering up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation. The chip also includes a dedicated AV1 decoder for more efficient streaming.

The updated Siri Remote keeps its existing design while adding Find My support with Precision Finding and a sound option to help users locate the remote. Apple said the feature makes finding the accessory easier.

Apple said the new Apple TV 4K can create a four-speaker surround sound setup with Apple TV 4K (4th generation) and HomePod mini 2. HomePod (2nd generation) can also be used when matching front and rear speaker pairs.

The device continues to function as a smart home hub, with support for accessories, automations, guest mode, and HomeKit Secure Video features. Apple said Apple Intelligence can generate camera activity descriptions and summarized notifications.

Apple announced that the new Apple TV 4K is available for pre-order starting today, with availability beginning November 13.