Apple Personalizes iPhone Duo Setup for Store Buyers in US

Apple will provide a personalized first startup experience for some US customers buying the iPhone Duo at Apple Stores, while pre-orders begin October 16 and sales start October 23. The feature lets buyers see their name on the device during initial setup.

According to 9to5Mac, Apple retail stores will have a system that customizes the iPhone Duo boot process for in-store purchases. The personalization will support English and Spanish and will be exclusive to the iPhone Duo.

"Apple retail stores will have a system to customize the boot of the device," said Mark Gurman, Bloomberg managing editor.

Gurman described the feature as a store-based customization that could display a greeting with the buyer's name when the phone powers on for the first time. Apple has not explained the exact implementation method.

The report noted the process may involve Presto, a system Apple Stores use to update iPhones while devices remain sealed in their packaging. The technology can allow employees to power on, update software, and shut down iPhones before customers open them.

"Hello, Mark" is an example of the personalized greeting the iPhone Duo could display, according to the example shared by Gurman.

Apple's iPhone Duo pre-order preparation is also available through the Apple online store and Apple Store app, according to MacRumors. Customers can select models, colors, storage capacity, accessories, AppleCare+ plans, trade-ins, payment details, and delivery information before orders open.

Apple Store users who complete the preparation process can place orders more quickly when pre-orders begin, as MacRumors reported that supply may be limited due to production issues.

"If I were to implement it, I'd have the name associated with the device serial, which they already record when selling the phone. Get the phone to automatically find and connect to the Apple Store Wi-Fi on the first power up and download the name. That's probably why it only works in-store." said Kwyjibo, commenter.

The iPhone Duo will be available for pre-order on October 16 at 5 a.m. Pacific Time or 8 a.m. Eastern Time, with deliveries and in-store availability scheduled to begin October 23.